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Independent Cloudware Vendors (ICVs), the new ISV

Eric Rubin — Tue, 08 Jul 2008 00:12:56 -0400

At DreamFactory we coined the term “Cloudware” to illuminate a new type of web application architecture. This new architecture follows a similar division of labor as the software versus hardware stack in today’s premise based solutions. Put simply, cloudware is to cloud computers as software is to hardware.

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Self Service vs Solution Selling

Travis Huch — Thu, 20 Mar 2008 21:24:14 -0400

As a former Enterprise Software sales guy, I came through the ranks with the Solution Selling and Target Account Selling approach that what we were selling was not a product, but a solution to a problem. The prevailing attitude was “Don’t sell the product – find out the problem and tailor the product in a way that solves the problem”. In other words, if you just told the customer what the product did, you might lose to someone that has an inferior product, but who better articulated how his or her product solved the prospects problem.

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The Importance of Habitual Destinations in a Platform

Eric Rubin — Tue, 27 Nov 2007 14:06:43 -0500

In some ways we are all like Norm on Cheers. We are creatures of habit drawn to community. Once we have found our preferred destinations, it’s hard to pull us off our bar stools. This seems to be more pronounced in our corporate lives where the herd dynamic further slows the movement that drives change.

In the world of platforms, these “habitual destinations” play a key role- and are potentially the game changer for the next generation of platforms. They are the anchor tenants that seed the creation of the new platform.

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BI Platforms- Solving the Paradox of Functionality vs Usability

Eric Rubin — Mon, 12 Nov 2007 11:52:10 -0500

Is it possible to have a “one size fits all” BI application that appeals to both power users and executive users? It has historically been a catch 22 leaving the executive user in the dark. On one end of the spectrum you have to generalize the application to solve for any problem, and on the other end of the spectrum you need to solve unique problems for individuals. Distilling it down to its purest form, power users (analysts, domain experts, ops people) require robust tools but business users require straight forward applications.

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The Metrics-Driven part of "Sales 2.0"

Travis Huch — Wed, 31 Oct 2007 13:54:48 -0400

DreamFactory had the opportunity to participate in the Sales 2.0 conference held yesterday at the St. Regis hotel in San Francisco. Considering it was the inaugural event, I was surprised at the strong attendance and some of the great companies that were represented. Geoffrey Moore kicked off the event with a great discussion where he laid out the basic enterprise / solution sale model compared with the traditional mass market brand and demand driven sales model.

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Cloud Based Platforms- What’s All the Excitement About?

Eric Rubin — Fri, 26 Oct 2007 18:04:36 -0400

At the beginning of 2006, Salesforce.com introduced a visionary concept that is changing the way corporations buy applications. They merged a cloud based business platform with consumer oriented marketplace concepts, resulting in the AppExchange. Less than two years later and they have over 700 partners participating in the ecosystem.

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What's New With DreamFactory at Dreamforce 2007

Eric Rubin — Thu, 13 Sep 2007 20:27:35 -0400

We have been very busy at DreamFactory since the launch of AppExchange in ’06. We have grown from one application (DreamTeam) to a suite of 7 category leading applications in our “Essentials suite”. During this period we have experienced a tremendous uptake in customer adoption and have well over 1,000 companies using one or more of our applications.

DreamForce is the season where the DreamFactory app machine goes into overdrive, and we will be featuring significant enhancements to nearly every application in our suite, including:

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DreamFactory Speaking Panels at Dreamforce 2007

Bill Appleton — Wed, 12 Sep 2007 21:14:38 -0400

Hi everyone,

Dreamforce 2007 this year is just around the corner from Sunday Sept 16-19. DreamFactory will be in Booth #229. Come by and learn about our suite of applications for sales, marketing and services. We have great apps that are huge time savers for advanced business analytics, project management & team collaboration and release management to highlight a few of our applications.

Also, DreamFactory will be on 3 speaking panels this year and I'll be speaking on these 2 below:

Leveraging the Best of AppExchange and WebEx Connect

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Join DreamFactory on Work 2.0 Web Seminar with Phil Wainewright

Eric Rubin — Thu, 12 Jul 2007 20:22:57 -0400

Hi,

Tomorrow I'll be featured as a guest presenter on Phil Wainewright's webex series called "Series Work 2.0: Conversations with Phil Wainewright." Phil is an Industry Analyst and well-known blogger on SaaS and On-demand Topics. I'll be talking about DreamTeam on WebEx Connect. Join the call if you're interested in getting a sneak peak of what we're buidling on the new WebEx Connect platform.

Details:

July 13th @ 11:30 AM PDT | 12:30 PM MDT | 1:30 PM CDT | 2:30 PM EDT

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Welcome to the DreamFactory blog.

Eric Rubin — Sat, 30 Jun 2007 21:45:09 -0400

We are entering an era of unprecedented change in the delivery of enterprise applications. SaaS providers are leading the charge with rapid innovations addressing the immediate needs of businesses. Moreover, they are delivering these capabilities with a new business model that is in direct alignment with the customer’s success. New SaaS platforms have emerged that threaten to unseat established providers by offering a shared “enterprise o/s”.

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