Saugatuck Quick Take Report
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Founded in 2002, DreamFactory has focused on extending horizontal office functionality – such as project management, interactive reporting and dashboards, business forms and now document collaboration – in the cloud and therefore across geographic and organizational boundaries. DreamFactory’s focus is on the user experience, and it defines one of its largest challenges as continually enhancing its services and improving the user experience. In addition to offering these SaaS solutions directly to customers, DreamFactory has found market leverage by offering these services as native add-ins to leading SaaS platforms salesforce.com, the soon-to-be-released Cisco WebEx Connect, and potentially others.
Having arrived early in this space, DreamFactory is working hard to raise the bar to competition, both by allying with leading SaaS platforms and by constant, user-driven innovation. DreamFactory faces potential competitive pressure from at least three directions – existing but so far ineffectual online office suites such as GoogleApps, possible competing services developed by the same large SaaS platform providers to which it is allied today, and Microsoft, which has long searched for an effective model for Web-enabling its dominant Office suite. DreamFactory's long term success will depend on how effectively it can counter these potential competitors and particularly Microsoft, as it deploys enhancements to its Office Live suite in the spring of 2008.