DreamFactory Leads the Way in Delivering Business Essentials across the Web

Research Firm Co-hosts Web Seminar on SaaS-based BI with DreamFactory


MOUNTAIN VIEW, Calif. - 12/06/2007 - DreamFactory, a pioneer in providing advanced web applications and development tools for cloud-based platforms, announced today it will co-host a web seminar "The Reinvention of Business Intelligence for SaaS" with Saugatuck Technology on Dec. 11, 2007. Saugatuck Technology, an influential research firm for the SaaS industry, recently recognized DreamFactory as an early mover in the SaaS space, as profiled in the analyst Quick Take report published in November 2007.

DreamFactory’s and Saugatuck’s one-hour educational web seminar will reveal recent findings from Saugatucks’s SaaS-based Business Intelligence (BI) research. Participants will learn how SaaS-based BI solutions like DreamFactory’s Carousel application are changing the way companies can execute and manage their businesses.

"Saugatuck’s industry-leading perspective provides real insight into the significant trends and changes in today’s marketplace due to disruptive business models like SaaS," said Eric Rubin, CEO DreamFactory. "Their research report uncovers the fast-growing acceptance and adoption of DreamFactory’s native applications on leading SaaS platforms."

Saugatuck’s report highlights DreamFactory’s strengths and the power of its competitive strategy in the market. According to Saugatuck Vice President Mike West, DreamFactory has added to the functionality of established leaders. The report discusses DreamFactory’s strategy to extend the value of its business applications from the desktop and internal network across the Internet and to leverage the other tools on leading SaaS platforms, like salesforce.com and Cisco/WebEx, natively and tap into the customer base of the platform and ecosystem.

“We believe DreamFactory is an early mover in the SaaS space and is working hard to raise the bar by both by allying with leading SaaS platforms and by constant, user-driven innovation that is driving rapid customer adoption and growth,” said Mike West.

The Quick Take report is available on the DreamFactory website.

About DreamFactory
DreamFactory is a pioneer in providing the next generation of software solutions and tools on SaaS platforms that help organizations of all sizes automate processes, increase productivity and make better decisions. The DreamFactory suite of solutions for sales, marketing, project leaders and developers is quick to deploy, inexpensive to maintain and continuously improving through customer-driven innovation. With more than 1,000 customers embracing its business solutions, DreamFactory exemplifies the new pace of application adoption sweeping the industry. DreamFactory headquarters are in Mountain View, Calif. For more information, call 1-888-399-DREAM (3732) or visit www.dreamfactory.com. For information about the DreamFactory Developer Portal, visit www.dreamfactory.org.

About Saugatuck Technology
Saugatuck Technology is a strategic advisor to senior executives, leading information technology vendors and investors, providing market strategy consulting and subscription research services focused on emerging and disruptive technologies, key business/IT challenges, and effective management strategies.

For further information, please contact:
Mai Brehaut
DreamFactory
+1 650 641 8220
press@dreamfactory.com

Emily Butler
Connect Public Relations
+1 480 366 5956
emilyb@connectpr.com


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