Welcome to the DreamFactory blog.

We are entering an era of unprecedented change in the delivery of enterprise applications. SaaS providers are leading the charge with rapid innovations addressing the immediate needs of businesses. Moreover, they are delivering these capabilities with a new business model that is in direct alignment with the customer’s success. New SaaS platforms have emerged that threaten to unseat established providers by offering a shared “enterprise o/s”. These new platforms are enabling a new generation of ISV’s like DreamFactory that create applications that are both Best of Breed AND Native- sharing enterprise data and services- eliminating application silos or the need for intermediate integration services.

This blog will focus on the opportunities and challenges of this category of next generation ISV’s who build native products on enterprise SaaS platforms like Salesforce.com’s AppExchange, and WebEx Connect.

Our agenda is to share our perspectives in the hopes of stimulating a dialogue that in turn can help shape our direction moving forward.

So please stay tuned.