DreamFactory Executives to Participate on Dreamforce 2007 Panels

7,000 Attendees Expected at Salesforce.com’s On-Demand Conference of the Year


MOUNTAIN VIEW, Calif. - 09/17/2007 - DreamFactory, a pioneer in providing the next generation of advanced Internet applications and development tools, today announced that key company executives Bill Appleton, CTO and founder, and Ken Neff, vice president of products and services, will participate on three industry panels regarding software innovation at Dreamforce 2007. Salesforce.com’s annual conference will be held at the San Francisco Moscone South Center on Sept. 16-19, 2007.

Mr. Appleton will share his vision on how leading SaaS platforms like Salesforce AppExchange and WebEx Connect (Cisco) are fueling the next generation of developers and entrepreneurs like DreamFactory. He will participate in the following panel sessions:

  • Leveraging the Best of AppExchange and WebEx Connect -- Tuesday, Sept. 18, at 2:30 p.m.
  • From Garage to Glory: Secret Tips & Techniques of Top AppExchange Developers -- Wednesday, Sept. 19, at 11:30 a.m.

Mr. Neff will participate at the Apex & Beyond Developer Track session, which will cover the latest advancements of the Salesforce platform, from building and deploying techniques to optimizing on-demand development productivity. Neff will also show the newest feature in DreamFactory’s SnapShot application that automatically rolls forward and rolls back changes to the Salesforce account. He will present on the following panel:

  • On-Demand Development Lifecycle & Tools -- Tuesday, Sept. 18, at 2:30 p.m.

DreamFactory will also exhibit at Dreamforce at Booth 229.

About DreamFactory
DreamFactory is a pioneer in providing the next generation of software solutions and tools on SaaS platforms that help organizations of all sizes automate processes, increase productivity and make better decisions. The DreamFactory suite of solutions for sales, marketing, project leaders and developers are quick to deploy, inexpensive to maintain, and continuously improving through customer-driven innovation. With more than 1,000 customers embracing its business solutions, DreamFactory exemplifies the new pace of application adoption sweeping the industry. DreamFactory headquarters are in Mountain View, Calif. For more information, call 1-888-399-DREAM (3732) or visit www.dreamfactory.com. For information about the DreamFactory Developer Portal, visit www.dreamfactory.org.

For further information, please contact:
Mai Brehaut
DreamFactory
+1 650 641 8220
press@dreamfactory.com

Nate Benson
Connect Public Relations
+1 801 373 7888
nateb@connectpr.com


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