Frictionless Participation for On-Demand Business

Authored by Phil Wainewright. The Web is moving up a gear. In the past ten years, our expectations of real-time information and engagement have been transformed by the Web, fundamentally changing the way we interact and do business. Today, the advent of cloud services from providers like Amazon.com, Google and Salesforce.com is adding a powerful new layer of pay-as-you-go automation to the Web landscape.